Everybody knows who Jamie Oliver is, everyone knows what he does, but does everybody know what he’s got planned?
Celebrity chef Jamie Oliver, is well-known for his involvement in the journey to make school dinners healthier, and has worked tirelessly to raise awareness of the growing obesity epidemic, which is affecting our children’s generation.
His great passion for food and cooking from scratch with fresh ingredients has inspired people all around the world. After realising that he was able to create a real, positive change, through his food and cooking skills, he focused his attention on children’s school dinners.
As many of you will remember from your days at school, the food offered up at dinner time was not usually the tastiest cuisine around. Jamie was certainly shocked and disgusted at the processed junk food being served up and was confident that something needed to be done.
Jamie then based himself in a school cafeteria and proved that with hard work and commitment, change was definitely possible. Through television programmes you may have watched, including ‘Jamie’s School Dinners’, his campaign to create healthier school dinners gained international success and support from the British public, which led to the British government committing more than one billion dollars to the school food system, as well as placing a ban on processed junk food in all UK schools.
After his success in the UK, armed with all his experience and passion, Jamie headed over to Huntingdon West Virginia, USA, to educate children and their families on the importance of healthy eating, and to transform their eating habits.
Whilst there he was involved in producing and staring in his first U.S. primetime network series, Jamie Oliver’s Food Revolution, which was encouraging people everywhere to fight obesity. This series kicked off an American Food Revolution with more than 630,000 people signing a pledge to support better food in schools.
Having proven himself as a campaigner in the UK, Jamie is fired up about leading the fight against obesity in the USA, and feels that the war against obesity is currently being lost.
Kids are growing up overweight and malnourished from a diet of processefoods, and today’s children will be the first generation ever to live shorter lives than their parents. It’s time for change. It’s time for a Food Revolution.
Therefore, schools, businesses, chefs, restaurants and food lovers all over the world will be taking part in ‘Food Revolution Day’ on May 19th. This is a chance for people who love food to come together to share information, talents and resources; to pass on their knowledge and highlight the world’s food issues.
Food Revolution Day is about connecting with your community through events at schools, restaurants, local businesses, dinner parties and farmers’ markets. The overall mission is to inspire change in people’s food habits and to promote the mission for better food and education for everyone.
For more information on Food Revolution Day and about Jamie’s campaigns, please visit www.foodrevolutionday.com to find out more, and see what you can do to help!
